Electric Maybe
Shopify Plus design and engineering studio, est. 2014.We work where a mistake costs revenue.Built for high-SKU catalogs, complex automation, enterprise scale.

Catalog structure and buying paths

Taxonomy, filters, spec schemas and comparison views, so a technical buyer reaches the right SKU alone.

Checkout and admin automation

Checkout and account extensions, Shopify Functions and Flow automations that remove manual work.

Configurable products

Option logic, bundles and made-to-order variants that stay fast and never break the checkout.

CRO for considered purchases

Testing built for high-AOV products, where traffic is thin and the decision takes weeks.

Performance at scale

Core Web Vitals held under heavy catalogs, third-party scripts and the apps you cannot remove.

AI Visibility (GEO)

Structured data and entity content, so you are the answer when a buyer asks a model instead of Google.

B2B and trade setups

Company accounts, price lists, quote flows and the approval rules your trade buyers expect.

Lifecycle and retention

Flows wired to real data — server-side events, catalog sync, deliverability and consent.

Migrations

Moving a live catalog without losing revenue.

Labs

Small open source tools we built for our own work.
Migrate from

Magento

BigCommerce

WooCommerce

Salesforce Commerce Cloud

Partners

The stack we work in, and who we escalate through.

Trafo

A client panel inside your own Shopify admin.

Aisle

Our theme in the Shopify Theme Store.

Product pages and buying paths

We design product pages and buying paths for stores where the product itself is complex. Taxonomy, filters, spec schemas and comparison views so a technical buyer can reach the right SKU without a sales call.

This is the same work described on our homepage as catalog structure and buying paths — built for high-SKU catalogs on Shopify Plus. For the matching services-section URL, see catalog structure and buying paths.

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