Services

Electric Maybe is a Shopify Plus design and engineering studio. We take the work where a mistake costs revenue: dense catalogs, checkout logic, performance under load, and the connective tissue between systems.

What we work on

Catalog structure and buying paths — taxonomy, filters, spec schemas and comparison views, so a technical buyer reaches the right SKU alone.
Configurable products — option logic, bundles and made-to-order variants that stay fast and never break the checkout.
Performance at scale — Core Web Vitals held under heavy catalogs, third-party scripts and the apps you cannot remove.
B2B and trade setups — company accounts, price lists, quote flows and the approval rules your trade buyers expect.
Checkout and admin automation — Checkout and account extensions, Shopify Functions and Flow automations that remove manual work.
CRO for considered purchases — testing built for high-AOV products, where traffic is thin and the decision takes weeks.
AI Visibility (GEO) — structured data and entity content, so you are the answer when a buyer asks a model instead of Google.
Lifecycle and retention — flows wired to real data: server-side events, catalog sync, deliverability and consent.