Catalog structure and buying paths

Taxonomy, filters, spec schemas and comparison views, so a technical buyer reaches the right SKU alone.

Checkout and admin automation

Checkout and account extensions, Shopify Functions and Flow automations that remove manual work.

Configurable products

Option logic, bundles and made-to-order variants that stay fast and never break the checkout.

CRO for considered purchases

Testing built for high-AOV products, where traffic is thin and the decision takes weeks.

Performance at scale

Core Web Vitals held under heavy catalogs, third-party scripts and the apps you cannot remove.

AI Visibility (GEO)

Structured data and entity content, so you are the answer when a buyer asks a model instead of Google.

B2B and trade setups

Company accounts, price lists, quote flows and the approval rules your trade buyers expect.

Lifecycle and retention

Flows wired to real data — server-side events, catalog sync, deliverability and consent.