Electric Maybe — Shopify Plus design and engineering studio

Catalog structure and buying paths

Taxonomy, filters, spec schemas and comparison views, so a technical buyer reaches the right SKU alone.

Configurable products

Option logic, bundles and made-to-order variants that stay fast and never break the checkout.

Performance at scale

Core Web Vitals held under heavy catalogs, third-party scripts and the apps you cannot remove.

B2B and trade setups

Company accounts, price lists, quote flows and the approval rules your trade buyers expect.

Checkout and admin automation

Checkout and account extensions, Shopify Functions and Flow automations that remove manual work.

CRO for considered purchases

Testing built for high-AOV products, where traffic is thin and the decision takes weeks, not minutes.

AI Visibility (GEO)

Structured data and entity content, so you are the answer when a buyer asks a model instead of Google.

Lifecycle and retention

Flows wired to real data: server-side events, catalog sync, deliverability and consent, not just templates.