Electric Maybe
Shopify Plus design and engineering studio, est. 2014.We work where a mistake costs revenue.Built for high-SKU catalogs, complex automation, enterprise scale.

Catalog structure and buying paths

Taxonomy, filters, spec schemas and comparison views, so a technical buyer reaches the right SKU alone.

Checkout and admin automation

Checkout and account extensions, Shopify Functions and Flow automations that remove manual work.

Configurable products

Option logic, bundles and made-to-order variants that stay fast and never break the checkout.

CRO for considered purchases

Testing built for high-AOV products, where traffic is thin and the decision takes weeks.

Performance at scale

Core Web Vitals held under heavy catalogs, third-party scripts and the apps you cannot remove.

AI Visibility (GEO)

Structured data and entity content, so you are the answer when a buyer asks a model instead of Google.

B2B and trade setups

Company accounts, price lists, quote flows and the approval rules your trade buyers expect.

Lifecycle and retention

Flows wired to real data — server-side events, catalog sync, deliverability and consent.

Migrations

Moving a live catalog without losing revenue.

Labs

Small open source tools we built for our own work.
Migrate from

Magento

BigCommerce

WooCommerce

Salesforce Commerce Cloud

Partners

The stack we work in, and who we escalate through.

Trafo

A client panel inside your own Shopify admin.

Aisle

Our theme in the Shopify Theme Store.

Aisle

Aisle is our theme in the Shopify Theme Store. It is built for the same problems we take as a studio: large catalogs, considered purchases, and storefronts that have to stay fast.

Electric Maybe is a Shopify Plus design and engineering studio. Aisle is one theme we ship; the rest of the practice is custom design and engineering where a mistake costs revenue.

Labs · Contact